Should use the media!! The Republicans should be quick to create national responses. Note the ads that ran during the government shutdown.
Republicans are outdated in the way they avoid meeting the people via media. The RNC needs to hire a PR firm to lead them in getting timely ads on TV to fight the ads that the Democrats use. Only one side of issues are reaching those who don't study but just read the headlines or watch TV. The RNC needs to be courageous and organized to actually nail down the issues rather than always responding to the camouflage that is thrown out there to incite the public.